A while ago most wing bottles looked a like, and people knowing wine were more interested in the taste then instead of the bottle shape.
Later all that changed as more wine companies surfaced and started entering the market. Instead of working on quality they worked on marketing, and with success. The younger generation doesn’t have any clue about a good or bad wine, or even how to drink it. They buy the bottle for the attractiveness, which is a shame. Because when you are learning to drink, but you are learning the wrong kinds of brands your taste will be destroyed before you even started.